On Saturday, Linda Yaccarino, the recently appointed CEO of Twitter, tweeted her excitement to contribute to the platform’s transformation, citing owner Elon Musk’s vision for a brighter future as her inspiration. This tweet marks Yaccarino’s first public statement since news of her talks to become CEO broke on Thursday.
Having previously revitalized Comcast Corp’s NBCUniversal ad business as advertising chief, Linda Yaccarino stated her dedication to Twitter’s future and emphasized the importance of user feedback in building “Twitter 2.0”.
However, Yaccarino will be taking charge of a social media platform that has been grappling with declining ad revenue, numerous challenges, and a substantial debt burden.
After Elon Musk’s acquisition of Twitter, advertisers have abandoned the platform, concerned about their ads appearing next to unsuitable content, given the company’s nearly 80% loss of staff. Earlier this year, Musk himself acknowledged the significant drop in ad revenue experienced by Twitter.
Elon Musk announced that Yaccarino would contribute to the development of an “everything app” that would offer an array of services, including peer-to-peer payments. However, his decision to appoint an advertising veteran suggested that digital advertising would remain a primary focus of the business.
