{"id":1295,"date":"2023-05-14T21:21:25","date_gmt":"2023-05-14T21:21:25","guid":{"rendered":"https:\/\/yareport.com\/?p=1295"},"modified":"2023-05-14T21:21:26","modified_gmt":"2023-05-14T21:21:26","slug":"new-twitter-ceo-excited-to-transform-platform","status":"publish","type":"post","link":"https:\/\/yareport.com\/index.php\/2023\/05\/14\/new-twitter-ceo-excited-to-transform-platform\/","title":{"rendered":"New Twitter CEO Excited to Transform Platform"},"content":{"rendered":"\n<p>On Saturday, Linda Yaccarino, the recently appointed CEO of Twitter, tweeted her excitement to contribute to the platform&#8217;s transformation, citing owner Elon Musk&#8217;s vision for a brighter future as her inspiration. This tweet marks Yaccarino&#8217;s first public statement since news of her talks to become CEO broke on Thursday.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Thank you <a href=\"https:\/\/twitter.com\/elonmusk?ref_src=twsrc%5Etfw\">@elonmusk<\/a>! <br>\u00a0<br>I\u2019ve long been inspired by your vision to create a brighter future. I\u2019m excited to help bring this vision to Twitter and transform this business together! <a href=\"https:\/\/t.co\/BcvySu7K76\">https:\/\/t.co\/BcvySu7K76<\/a><\/p>&mdash; Linda Yaccarino (@lindayacc) <a href=\"https:\/\/twitter.com\/lindayacc\/status\/1657532864357867523?ref_src=twsrc%5Etfw\">May 13, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Having previously revitalized Comcast Corp&#8217;s NBCUniversal ad business as advertising chief, Linda Yaccarino stated her dedication to Twitter&#8217;s future and emphasized the importance of user feedback in building &#8220;Twitter 2.0&#8221;. <\/p>\n\n\n\n<p>However, Yaccarino will be taking charge of a social media platform that has been grappling with declining ad revenue, numerous challenges, and a substantial debt burden.<\/p>\n\n\n\n<p>After Elon Musk&#8217;s acquisition of Twitter, advertisers have abandoned the platform, concerned about their ads appearing next to unsuitable content, given the company&#8217;s nearly 80% loss of staff. Earlier this year, Musk himself acknowledged the significant drop in ad revenue experienced by Twitter.<\/p>\n\n\n\n<p>Elon Musk announced that Yaccarino would contribute to the development of an &#8220;everything app&#8221; that would offer an array of services, including peer-to-peer payments. However, his decision to appoint an advertising veteran suggested that digital advertising would remain a primary focus of the business.<\/p>\n","protected":false},"excerpt":{"rendered":"On Saturday, Linda Yaccarino, the recently appointed CEO of Twitter, tweeted her&hellip;\n","protected":false},"author":2,"featured_media":1296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[20],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/posts\/1295"}],"collection":[{"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/comments?post=1295"}],"version-history":[{"count":1,"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/posts\/1295\/revisions"}],"predecessor-version":[{"id":1297,"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/posts\/1295\/revisions\/1297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/media\/1296"}],"wp:attachment":[{"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/media?parent=1295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/categories?post=1295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yareport.com\/index.php\/wp-json\/wp\/v2\/tags?post=1295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}